
Joanna is a multidisciplinary designer who brings a sharp creative vision and a refined aesthetic sensibility, blending form and function across brand identity, visual storytelling and spatial design. With professional experience spanning Qatar, Oman, and Lebanon, Joanna has worked on diverse design challenges from luxury fit-outs to brand systems, logos, and visual retailing. She leads the creative development of all visual outputs at Brand & Bridges—including graphic design, branding and visual identity, UX/UI, and retail and spatial design. Joanna's work is informed by a unique cross-section of disciplines: architectural thinking, hands-on material expertise, and a designer's creative ethos for storytelling. She ensures that every brand experience—whether in print, digital, or physical space—feels cohesive, emotionally resonant, and culturally attuned.