Hounaida El Jurdi PhD

Hounaida is Assistant Professor of Marketing at LAU, Beirut. She began her career in marketing at Berytus Insurance, where she led client engagement and new product development. Her experience in Lebanon & New Zealand equipped her with practical expertise in cultural awareness, gathering consumer insights and customer-centric innovation. With over a decade of academic and practical experience, Hounaida specializes in brand experience strategy and design, inclusive branding, customer experience & engagement, and branding for social impact. Her approach to brand design and strategy is grounded in rigorous ethnographic research methods, making her an expert at uncovering deep consumer insights to craft engaging and culturally resonant branding strategies. A sought-after speaker, she has addressed global audiences on marketing related topics including gender, sustainability, inclusion and ethical branding, contributing to thought leadership through international conferences, media appearances, and cross-sector panels. Combining creativity with empathetic design, Hounaida is a trusted partner for clients seeking to build brands with purpose in a rapidly evolving marketplace.